Taste: Creating quality of life

Syngenta Seeds organizes the 5th edition of the leading conference with a focus on tomato taste

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The 5th celebration of the Syngenta Tomato Conference will be held on 19-21 May 2008 in the Netherlands. Far more than a convention, the Tomato Conference is a meeting point where professionals and the sector’s main international leaders can come together to find new solutions and business opportunities. What’s more, it is the ideal place to discover new products and to establish new business-to-business relations.

Taste
Always at the vanguard of innovation, the Syngenta Tomato Conference addresses the issues that shape the most important market demands for tomatoes. Whereas the 4th conference, held in Sicily in 2005, focused on the need to offer a specific tomato variety for each purpose, the activities of this year’s event will revolve around Taste.

Taste is now globally becoming the one factor that sets agro-business products apart from one another, while at the same time guiding consumers in their selection process. This year the Syngenta Seeds Tomato Conference is giving centre stage to this increasing demand for taste, featuring a broad panel of speakers from different sectors and backgrounds who will be discussing the issue during the event.

Innovative marketing solutions
How are food attitudes changing? What is taste? Does taste influence use? How does taste shape consumers’ choices in the marketplace? These and many other questions will be addressed throughout the conference, which ultimately aims to offer its participants innovative marketing solutions and services with added value that go far beyond the product.

Workshops
In addition to the Conference Programme, those attending will have the opportunity to take part in two different workshops designed to demonstrate inspirational techniques applied to food preparation with different tomato varieties, as well as offering an assortment of tips for taste. Through these workshops and a “tasting lunch”, the Tomato Conference will show its participants that not all tomatoes are suitable for the same recipes. The selection of the right tomato for each occasion makes it possible to diversify both supply and business.

Join the sector’s leading professionals and find out about the new trends in a business with constantly growing potential.

 

Syngenta Seeds Vegetables Tomatoes Today - May 2008