Syngenta at Fruit Logistica 2010: Bringing plant potential to life

FL 2010 wants to find new strategies to help the fresh produce sector deal with recession

Fruit Logistica 2010 not only has shown an overview of global fruit and vegetable production and trade, but it also has focused on dealing with the current situation of the market by finding new strategies to affront the economical downturm.

Overall, the general advice for the fresh produce sector is to centre efforts on the long term and taking care of food safety and sustainability, according to Nigel Garbutt, representative of GLOBALGAP. Moreover, under the slogan “Bringing plant potential to life” Syngenta has presented itself as a complete company by joining forces between crop protection and seed sales.

Fruit Logistica is known to be one of the most popular events for the fresh produce sector, which includes the industry's key decision makers, wholesale and retail buyers, fruit and vegetable growers and import-export business representatives. “It is not only important for business, but also more important to meet all the parts of the chain that are involved in the fresh produce market, so you have to be here”, Arnold Reijers, marketing manager of FresQ assured.

A total of 2,302 exhibitors from 71 countries (2,283 from 78 countries in 2009) were present at the 3-days fair (3-5 February) of the fresh produce sector. The largest participation exhibitor came from Europe, with a major representation of its key produce trading nations, namely, Italy (413), Spain (311), Germany (244), France (239) and the Netherlands (217).

Parallel to Fruit Logistica, visitors could also attend Freshconex 2010, the international trade fair for fresh produce convenience. Everyday, customers could listen to conferences about packaging, convenience, future fresh-cut trends and innovation.

Syngenta

With the slogan “Bringing plant to life” Syngenta has exposed its own perspective of the fresh produce market. “It is important to show Syngenta as one company which puts together crop protection and seeds, it makes customers aware that Syngenta can attend all the parts of the process and give more by joining forces,” the brassica expert within Syngenta Wolfgang Ott explained.

Syngenta highlited different topics to represent its strategies for the seed branch:

•   Generating consumer insights by driving vegetable innovations
•   Growth solutions for the vegetable value chain by exploring market spaces, transport, storability, shelf attractiveness and year-round availability
•   Agricultural performance with a pupose: resistances, yield, adaptability and robustness, best-in-class testing and trailing, multiple locations and circumstances

As for the crop protection branch:

•   Ensure quality and safety standards: integrated crop solutions
•   Responsible farming enhancing biodiversity, safe practice and high productivity
•   Innovate in integrated crop system, for example by responsible residue management

For more information about Fruitlogistica 2010, click here

Syngenta Tomatoes Today will publish more interviews related to Fruitlogistica 2010 in the forthcoming weeks: