Syngenta Seeds Vegetables develops the “Kamonio” and “Rustici” projects

        

Syngenta Seeds Vegetables, a specialist in the development, production and commercialisation of professional seeds for the fruit and vegetable sector, is promoting two projects by the name of “Kamonio” and “Rustici”, the aim of which is to protect and increase the value of Italian table tomato varieties.

These projects have been developed in order to offer both distributors and final consumers a guarantee that they are receiving tomatoes of certified high quality, and with the aim that more value is attached to the work of the growers involved in the projects.

Indeed, thanks to strict cultivation regulations imposed on the production companies, it is possible to fully trace every stage of production: from the selection of the seeds, to the planting seasons, the harvest, right up to the moment when the products arrive on the consumer’s table.

Recognition for the Camone
The Kamonio project is inspired by the need to protect the genuine Italian Camone tomato and to ensure that it is recognised by consumers. This variety has a high added value which has been reinforced by its remarkable quality and its unique and exclusive organoleptic properties.

This traditional Italian jewel has a characteristic red-orange colour, with a dark green blush around the crown. The combination of its high acidity and high sugar level offers the palate an explosion of new sensations.

A highly conspicuous logo has been studied, which will guarantee that the Camone is immediately recognised as a product commercialised by the companies which form part of the Kamonio project.

The presence of this brand name on the packaging certifies the origin of the product and the fact that it fully conforms to the high value characteristics of the authentic Camone.

The little Dunne
The need to protect and enhance the value of quality national production has led Syngenta Seeds Vegetables to develop the “Rustici” project. The aim of this project is to reappraise and relaunch traditional tomato varieties which are currently on the sidelines and not very well known, so that the consumer may rediscover the consistency and the flavours that have been abandoned by the market.

Unlike the “Kamonio” project, which exclusively protects the Camone variety, the “Rustici” project will protect a number of tomato varieties that share a link with regional agricultural and gastronomic traditions. A logo that will identify and distinguish the production of the companies that form part of this project has also been developed for the “Rustici” project.
The first variety included in this project is the Dunne, a small tomato with an elongated shape, which can be harvested individually or in clusters of 10-14 fruits.

This little gem, whose flesh is crisp and very sweet, represents the recovery of the traditional mini “perino” variety, a product that was much loved throughout Italy up until the 1960s.

“Supply chain initiatives such as the Kamonio and Rustici projects enable Syngenta Seeds Vegetables to maintain and enhance the commitment of Italian agricultural companies to the highest quality,” declared Davide Benini, Key Account Manager at Syngenta Seeds Vegetables. “Moreover, these projects also provide an opportunity for the large distribution chains: by linking the two projects together, they can add value to the options of their own fruit and vegetable sections in the eyes of consumers’’.

SOURCE: Colture Protette no.6  (2008)